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	<title>eSoft Interactive's Blog &#187; strong</title>
	<atom:link href="http://esoftinteractive.com/blog/index.php/tag/strong/feed/" rel="self" type="application/rss+xml" />
	<link>http://esoftinteractive.com/blog</link>
	<description>Everything about the team, the games and mobile stuff!</description>
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		<title>eSoft Interactive&#8217;s Hot Pursuit&#8211;coming soon to a device near you!</title>
		<link>http://esoftinteractive.com/blog/2009/04/07/esoft-interactives-hot-pursuit-coming-soon-to-a-device-near-you/</link>
		<comments>http://esoftinteractive.com/blog/2009/04/07/esoft-interactives-hot-pursuit-coming-soon-to-a-device-near-you/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 00:05:23 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[New releases]]></category>
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		<guid isPermaLink="false">http://esoftinteractive.com/blog/?p=65</guid>
		<description><![CDATA[
Check out this teaser video for eSoft Interactive&#8217;s Hot Pursuit!  Hot Pursuit will take you on a crime solving journey spanning over 42 different cities around the globe!  We are expecting a worldwide release on April 14, 2009 and the game will initially be available for Windows Mobile devices. Be sure to subscribe [...]]]></description>
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<p>Check out this teaser video for <strong>eSoft Interactive&#8217;s Hot Pursuit</strong>!  <strong>Hot Pursuit</strong> will take you on a crime solving journey spanning over 42 different cities around the globe!  We are expecting a worldwide release on April 14, 2009 and the game will initially be available for Windows Mobile devices. Be sure to subscribe to our <a href="http://www.esoftinteractive.com/">mailing list</a> so you&#8217;d be the first one to know.</p>
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		<title>The good old days!</title>
		<link>http://esoftinteractive.com/blog/2009/04/04/the-good-old-days/</link>
		<comments>http://esoftinteractive.com/blog/2009/04/04/the-good-old-days/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 11:56:31 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Off-topic]]></category>
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		<guid isPermaLink="false">http://esoftinteractive.com/blog/?p=62</guid>
		<description><![CDATA[
While we were going through our old garbage and cleaning up stuff, we came across our old iPaq 3760! The iPaq 3760 was one of the most high tech devices way back&#8211;combine an ARM processor with Windows CE OS and you need not carry a laptop anymore! This device was one of our first ever [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.esoftinteractive.com/blog/images/04042009.gif" alt="Our trusty old iPaq 3760!" /></p>
<p>While we were going through our old garbage and cleaning up stuff, we came across our old <strong>iPaq 3760</strong>! The <strong>iPaq 3760</strong> was one of the most high tech devices way back&#8211;combine an ARM processor with Windows CE OS and you need not carry a laptop anymore! This device was one of our first ever Pocket PCs and the one that started it all&#8211;yes, we&#8217;re talking about <a href="http://www.esoftinteractive.com/">eSoft Interactive</a>! For those who don&#8217;t have an idea, <a href="http://www.esoftinteractive.com/">eSoft Interactive</a> started as a small hobby and a huge penchant for learning new technologies. About 8 years ago, Windows Mobile (then called Windows CE) didn&#8217;t have much software and games on it which is what inspired us to explore the platform and develop games! We sold our first ever game&#8211;The Fly&#8211;on Handango (one of our very first partners) and has now become a part of <a href="http://www.esoftinteractive.com/ppc-ac.html">Arcade Challenge</a>. When we found out that people loved what we did, we developed and designed more games, turning it again into profits and soon realized that we can convert this hobby into a full-time business&#8211;and the rest became history! The good old days! <img src='http://esoftinteractive.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>We&#8217;re now on Facebook!</title>
		<link>http://esoftinteractive.com/blog/2009/03/25/were-now-on-facebook/</link>
		<comments>http://esoftinteractive.com/blog/2009/03/25/were-now-on-facebook/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 02:05:16 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
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		<guid isPermaLink="false">http://esoftinteractive.com/blog/?p=59</guid>
		<description><![CDATA[
Social networking is the buzz these days and we finally joined the bandwagon! We figured that creating a Facebook page can add a more personal touch as to how we handle our support, updates and releases.  We&#8217;re even planning to release our beta programs on Facebook if possible&#8211;we&#8217;re still in the process of exploring [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.esoftinteractive.com/blog/images/03252009.gif" alt="eSoft Interactive on Facebook" /></p>
<p>Social networking is the buzz these days and we finally joined the bandwagon! We figured that creating a Facebook page can add a more personal touch as to how we handle our support, updates and releases.  We&#8217;re even planning to release our beta programs on Facebook if possible&#8211;we&#8217;re still in the process of exploring its capabilities and features.  <a href="http://www.facebook.com/pages/eSoft-Interactive-Games/59911631093?ref=s">Join us on Facebook</a> and <strong>become a fan</strong> now!  Tell us your unique eSoft Interactive game story!</p>
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		<title>Time to explore</title>
		<link>http://esoftinteractive.com/blog/2009/03/09/time-to-explore/</link>
		<comments>http://esoftinteractive.com/blog/2009/03/09/time-to-explore/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 09:52:16 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
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		<guid isPermaLink="false">http://esoftinteractive.com/blog/?p=56</guid>
		<description><![CDATA[
One of our goals this year is to learn to develop and release our games on other platforms like iPhone, Android, BlackBerry, XBox and more.  With Windows Mobile and Palm OS sales steadily declining, we figured its about time we expand our game catalogue horizontally.  Late last year if we hadn&#8217;t ventured into [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.esoftinteractive.com/blog/images/03092009.gif" alt="Blackberry--possibly our next stop!" /></p>
<p>One of our goals this year is to learn to develop and release our games on other platforms like <strong>iPhone, Android, BlackBerry, XBox</strong> and more.  With <strong>Windows Mobile</strong> and <strong>Palm OS</strong> sales steadily declining, we figured its about time we expand our game catalogue horizontally.  Late last year if we hadn&#8217;t ventured into the iPhone market, our huge loss wouldn&#8217;t have been compensated.  After releasing several iPhone ports, we&#8217;re now planning to explore the <strong>BlackBerry</strong> and <strong>Android</strong> platforms.  We&#8217;re currently evaluating the two platforms as far as markets and ease of development are concerned.  We&#8217;re also excited to expand our <strong>PC/MAC game catalogue</strong> this year because we have plans of releasing &#8220;extreme&#8221; versions of some of our recent mobile games.  Things are definitely going to be busy here at <a href="http://www.esoftinteractive.com/">eSoft</a> in the coming months!</p>
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		<title>Earth Day invades the AppStore!</title>
		<link>http://esoftinteractive.com/blog/2009/02/26/earth-day-invades-the-appstore/</link>
		<comments>http://esoftinteractive.com/blog/2009/02/26/earth-day-invades-the-appstore/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 14:23:10 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
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		<guid isPermaLink="false">http://esoftinteractive.com/blog/?p=53</guid>
		<description><![CDATA[
eSoft Interactive, in partnership with Glyphic Entertainment and Chillingo Ltd. has just released Earth Day for iPhone and iPod Touch! Earth Day puts you on a survival game challenge where you have to defend the Planet Earth from a horde of invading alien ships.  Every second counts!  Earth Day for iPhone/iPod Touch maximizes [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.esoftinteractive.com/blog/images/02262009.gif" alt="Earth Day on your iPhone!" /></p>
<p><a href="http://www.esoftinteractive.com/">eSoft Interactive</a>, in partnership with <a href="http://www.glyphicent.com/">Glyphic Entertainment </a>and <a href="http://www.chillingo.com/">Chillingo Ltd.</a> has just released <a href="http://www.esoftinteractive.com/ppc-ed.html">Earth Day for iPhone and iPod Touch</a>! <strong>Earth Day</strong> puts you on a survival game challenge where you have to defend the Planet Earth from a horde of invading alien ships.  Every second counts!  Earth Day for iPhone/iPod Touch maximizes the device&#8217;s tilt controls and vibrant screen!  Get your copy now for only 0.99 cents!</p>
<p><strong>Earth Day</strong> is also available for Windows Mobile Pocket PCs, Smartphones and Palm OS.</p>
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		<title>Half the price. Double the fun!</title>
		<link>http://esoftinteractive.com/blog/2008/12/14/half-the-price-double-the-fun/</link>
		<comments>http://esoftinteractive.com/blog/2008/12/14/half-the-price-double-the-fun/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 23:53:10 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
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		<guid isPermaLink="false">http://esoftinteractive.com/blog/?p=45</guid>
		<description><![CDATA[
It&#8217;s that time of the year again and what better way to celebrate it than to offer our games at a really low price to our avid customers!  And when we say low, we&#8217;re always true to our word&#8211;everyone can grab our games for half the usual price which means you can buy two [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.esoftinteractive.com/blog/images/12152008.gif" alt="Happy Holidays from eSoft Interactive!" /></p>
<p>It&#8217;s that time of the year again and what better way to celebrate it than to offer our games at a really low price to our avid customers!  And when we say low, we&#8217;re always true to our word&#8211;everyone can grab our games for half the usual price which means <strong>you can buy two different games for the price of one</strong>!  Hurry, this promotion is only available until January 1, 2009!  Happy Holidays! <img src='http://esoftinteractive.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Game design and development &#8211; Part 5: Product release</title>
		<link>http://esoftinteractive.com/blog/2008/11/08/game-design-and-development-part-5-product-release/</link>
		<comments>http://esoftinteractive.com/blog/2008/11/08/game-design-and-development-part-5-product-release/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 02:41:31 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
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		<guid isPermaLink="false">http://esoftinteractive.com/blog/2008/11/08/game-design-and-development-part-5-product-release/</guid>
		<description><![CDATA[
This part of the development phase is our most favorite because this is the time where our schedules loosen up, things become less hectic and everybody gets excited as to how the &#8220;real&#8221; public will accept our software.  But Product release isn&#8217;t just about creating a package for the game files and uploading them [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.esoftinteractive.com/blog/images/11082008.gif" alt="Product release. Yaaay!" /></p>
<p>This part of the development phase is our most favorite because this is the time where our schedules loosen up, things become less hectic and everybody gets excited as to how the &#8220;real&#8221; public will accept our software.  But <strong>Product release</strong> isn&#8217;t just about creating a package for the game files and uploading them to our online store, it also involves pre-release marketing, product page development and advertising.  Before a new title is released to the public, a product page showcasing the game&#8217;s features will be created first and then added to our online store.  After this, a press release statement is sent out to all our media partners.  Banner ads are created by the art team and forwarded to our merchants.  Press copies are handed out to online reviewers.  A message board for the new title is also created so we can easily get feedback from our customers and further improve the game should the need arises.  At <strong>eSoft</strong>, it&#8217;s not just about selling and generating revenues from our products.  We treat our software like our babies, which means we provide regular updates to further improve them and also to support new devices that come out every so often.  More than the profit itself, our major fulfillment comes from the players and customers who send us their thoughts and comments about our software.  <a href="http://www.esoftinteractive.com/contactus.html">Let us know what you think about our products!</a></p>
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		<title>Game design and development &#8211; Part 4: Quality Assurance</title>
		<link>http://esoftinteractive.com/blog/2008/10/22/game-design-and-development-part-4-quality-assurance/</link>
		<comments>http://esoftinteractive.com/blog/2008/10/22/game-design-and-development-part-4-quality-assurance/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 00:47:14 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
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		<guid isPermaLink="false">http://esoftinteractive.com/blog/2008/10/22/game-design-and-development-part-4-quality-assurance/</guid>
		<description><![CDATA[
After all the assets have been integrated and a final build is ready, a copy is forwarded to the eSoft Interactive BETA team for quality assurance and compatibility testing.  In this stage, the team thoroughly tests the game for bugs, errors, gameplay issues and loopholes and lasts for at least two weeks.  In [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.esoftinteractive.com/blog/images/10222008.gif" alt="BETA team!" /></p>
<p>After all the assets have been integrated and a final build is ready, a copy is forwarded to the <strong>eSoft Interactive BETA team</strong> for quality assurance and compatibility testing.  In this stage, the team thoroughly tests the game for bugs, errors, gameplay issues and loopholes and lasts for at least two weeks.  In most cases, the BETA team&#8217;s feedback also include suggestions that would further enhance the game.  Each point is carefully noted and assessed by the development team and then integrated if they feel the need to do so.  On some occassions, new ideas are even voted by the BETA team before it gets on the final version.  Once all the bugs have been ironed out and the team feels that the game is almost ready, it is passed on to the web/marketing team for release!</p>
<p>Speaking of the <strong>eSoft Interactive BETA team</strong>, let me take this chance to thank the guys: pointoflight, blazingwolf, tjasko, fraggler, jledesma, cheryl, spmwinkel, mbaker5408, bacchus_3, ndench, phoebs, reubkov and saldatore.  These guys have been with us through thick and thin!  If you would like to join our internal BETA team, please feel free to email us at <strong>beta(at)esoftinteractive(dot)com</strong>.</p>
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		<title>Half the price sale on Astraware!</title>
		<link>http://esoftinteractive.com/blog/2008/10/15/half-the-price-sale-on-astraware/</link>
		<comments>http://esoftinteractive.com/blog/2008/10/15/half-the-price-sale-on-astraware/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 11:38:12 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
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		<description><![CDATA[
Hurry! Astraware is running a 50% off promotion for all our titles! This offer is available until the 19th of October only so grab your favorite eSoft Interactive games now!


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]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.esoftinteractive.com/blog/images/10162008.gif" alt="Astraware sale!" /></p>
<p>Hurry! <strong>Astraware</strong> is running a <a href="http://www.astraware.com/esoftinteractive">50% off promotion</a> for all our titles! This offer is available until the 19th of October only so grab your favorite eSoft Interactive games now!</p>
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		<title>Check out our October 2008 eNewsletter!</title>
		<link>http://esoftinteractive.com/blog/2008/10/08/check-out-our-october-2008-enewsletter/</link>
		<comments>http://esoftinteractive.com/blog/2008/10/08/check-out-our-october-2008-enewsletter/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 15:38:52 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
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		<description><![CDATA[This month&#8217;s issue is a special edition launching our first game of the year&#8211;Totem! Get ready to be TOTEMized! Click here to find out what Totem is all about!
If you&#8217;re not receiving our monthly eNewsletters, then you&#8217;re missing a lot!  Subscribe now by visiting our website!  


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]]></description>
			<content:encoded><![CDATA[<p>This month&#8217;s issue is a special edition launching our first game of the year&#8211;<a href="http://www.esoftinteractive.com/ppc-totem.html">Totem</a>! Get ready to be <strong>TOTEM</strong>ized! <a href="http://www.esoftinteractive.com/ppc-totem.html">Click here</a> to find out what <a href="http://www.esoftinteractive.com/ppc-totem.html">Totem</a> is all about!</p>
<p>If you&#8217;re not receiving our monthly eNewsletters, then you&#8217;re missing a lot!  Subscribe now by visiting <a href="http://www.esoftinteractive.com/">our website</a>! <img src='http://esoftinteractive.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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